Habari Gani!! What’s the news today?! Ujamaa!!
On this day we light the fourth candle and celebrate Ujamaa (Cooperative Economics),“to build and maintain our own stores, shops and other businesses and to profit from them together.“
As noted on the official Kwanzaa website, Ujamaa embodies shared work and wealth, economic self-reliance, and obligation of generosity. Dr. Karenga notes, “To share wealth and work, then, is to share concern, care, and responsibility for a new, more human and fulfilling future”.

Growing up in Champaign, I would learn about Kwanzaa from my aunt Vernessa. I looked forward to this time of the year because I got to spend time with my cousins, eat some good food, and get a few gifts! Over time Kwanzaa has become an integral part of who I am and what I do. Considering all of the Black-led nonprofits, foundations, and advocacy organizations, I continue to further understand Kwanzaa’s importance as a way to recognize the strength of Black communities despite systemic pressures that are meant to break us.
For many, the principle Ujamaa emphasizes the importance of folks supporting Black-owned businesses, helping each other thrive economically, sharing helpful financial information, amassing generational wealth, and giving back. All in all, when we think about what we know from Black Wall Street to Black-owned cooperations to the Black collectives, Black folks have been resisting in the spirit of Ujamaa for centuries!
To get you in the spirit check out this trailer below for the OWN limited series, “Rebuilding Black Wall Street”!
Harambee!! Let’s all work together!!
And remember this year’s Kwanzaa theme is… “Kwanzaa, Freedom, Justice and Peace:
Principles and Practices For A New World”






















